Solopreneur Meetup: "Measure What Matters: How to leverage 'just enough' research for your business size and needs" with B Sanborn of Signal to Method LLC

Calling all solo business owners! This is going to be a good one!

Join us September 24th for a hands-on session on measuring what actually matters and defining your success beyond revenue. You'll get the basics of mixed-methods behavioral research from an experienced social scientist with 15 years in the design industry, tailored for a solopreneur or small business scale. By the end, you'll walk away with at least one starter metric and one simple way to track it on your own terms. This is "just enough research" in practice: no dashboards, no jargon, no AI (unless you want it!)... just a method you can put right into use.

About the Presenter

B Sanborn is an independent researcher, writer, and educator based in Charleston, SC, partnering with designers, clients, and organizations to make places great for people. Through their practice, Signal to Method LLC, founded in 2026 (and a member of the Lowcountry Local Business Network!), they help organizations build lasting research capability beyond one-off project studies. B's methodology bridges design, anthropology, environmental psychology, and organizational behavior, shaped by over a decade of leadership at two major integrated design firms and as an adjunct instructor in the College of Design at the University of Minnesota. B is sought-after speaker and a former Board Member of the Environmental Design Research Association. They currently sit on the Evidence-Based Design Advisory Council at the Center for Health Design and the American Psychological Association's Climate Change Task Force.

Be sure to follow B on Instagram @BoSanbo and @Signal.to.Method

Locally roasted coffee provided by Tracer Coffee. Space is limited so register today!

📅 Thursday, September 24, 2026