The Capital Continuum Workshop

The Capital Continuum Workshop: Know Who to Ask, What to Ask For, and When

Not all money is created equal and asking the wrong investor at the wrong time can cost you more than a "no."

Whether you're a founder preparing for your first raise or a seasoned business owner exploring growth capital, understanding the private capital landscape is one of the most consequential skills you can develop. Yet most entrepreneurs learn it the hard way: pitching venture capitalists when they need angel investors, taking on debt when equity makes more sense, or signing term sheets they don't fully understand.

In this 90-minute workshop, Elliott T. Friedman will walk you through the full spectrum of private funding, from pre-seed to growth stage, and break down the real differences between the capital instruments founders encounter along the way: straight equity, debt financing, convertible notes, SAFEs, warrants, and more.

Walk in with questions. Walk out with a framework.

What You'll Learn:

• How to match the right type of investor to your stage of business
• Avoid the costly traps of misaligned capital
• Approach fundraising as a strategic decision rather than a desperate one.

This Workshop is For You if:

• You're a business owner considering outside capital
• A founder preparing to raise capital
• A professional advisor (attorney, CPA, or consultant) who guides clients through funding decisions
• You want to sharpen your fluency in private capital

Elliott T. Friedman is a 2x exited co-founder, private equity tech advisor and professional services firm advisor, and author of The Holistic Edge: A Private Capital Guide for Founders and Their Professional Advisors.

Free for members of Lowcountry Local First. $15 for Non-members.

Coffee available from Tracer Coffee.