Objectives of the Campaign
- Define “local” in order to ensure the biggest economic impact
- Highlight how business-to-business relationships create the multiplier effect and build the relationship economy
- Create a “buzz” around spending your holiday dollars with local-independent businesses through a mix of digital and in-person activation.
Background
Lowcountry Local First’s inaugural “Buy Local Month” was held in 2011 as a grassroots movement of education and relationship-building that promotes the many economic and societal benefits of supporting local businesses. During the campaign’s 14-year tenure, Lowcountry Local First has offered several promotional opportunities to showcase the great work local businesses are doing for their community, and works to steer consumers to these businesses at the height of the holiday shopping season. From Buy Local Bashes and Block Parties, storefront takeovers, and parades, to Golden Ticket contests, Vote for Mom & Pop campaigns and so much more, this campaign has continually evolved to meet the ever-changing needs of our local retail, hospitality, personal service and food & beverage industry businesses.
Why Buy Local?
When consumers choose to support locally owned businesses, 45% of those dollars spent stay within our community as opposed to only 14% when choosing to buy from non-local retailers and businesses. This influx of revenue is essential for local business growth, strong schools, safer streets and an overall increased quality of life. By spending more money locally, citizens and visitors alike are contributing to the positive growth of the Lowcountry, and Lowcountry Local First is working to turn local economic prosperity into a way of life.
All Sponsors Receive:
- Logo inclusion on digital outreach, including Buy Local Season landing page and seasonal newsletters (3 months of exposure in Q4)
- Logo inclusion on print materials, including Poster and promotional cards distributed to local businesses
- Recognition onsite at the holiday market
- One (1) 'Sponsor Thank You' social media post
- Promotion in campaign/event press release (if committed by X date)
Additional Sponsorship Options Include:
- Holiday Market Tabling Opportunity
- Holiday Market Materials on LLF Table
- Holiday Market: Craft Table
- Logo featured on 200 custom tote bags distributed at the Holiday Market
- Logo featured on 50 'Shop & Dine Local' Yard Signs distributed throughout community
- Co-Curate Holiday Gift Guide, to be shared on social media and live on the LLF blog
- Digital Rotating Outdoor Billboard Ads
- Banner Ad in Newsletter
- Access to Attendee Email List (Opt-in Only)
- Advertisement Placements
Availability is limited. Sign up today!
Creative? So are we!
Reach out to Kayla Sewell at kayla@lowcountrylocalfirst.org to discuss other activations that align with your brand.