Marketing Mindshare: Brand Strategy Without the B.S.

Marketing often takes a backseat when you're focused on running a business, we get it. That’s why we've put together this Marketing Mindshare: a collaborative event where we’ve gathered marketing experts in the room to connect with small business owners and solopreneurs. 

Whether you’re just starting to dip your toes into marketing or looking to fine-tune your current strategies, this event is for you! 

Marketing Mindshare: Brand Strategy Without the B.S.

Your brand is already communicating something — whether you’ve decided what that is or not. The question is: are you sending the message you actually want? Without a clear brand strategy, every post, email, and decision can feel confusing or inconsistent.

In this workshop, creative director and brand strategist Jenn Romano will break down positioning, personality, and tone in a clear, actionable, and jargon free way. You’ll leave with practical steps and exercises to start making brand decisions with confidence, attract the right customers, and show up more consistently across your marketing.

What You'll Learn:

• What brand strategy really means and why it matters
• Why clarity and consistency build trust and strengthen your message
• How to define a voice that feels true to your business

Who This is For:

• New brands: start on the right foot and make decisions faster
• Existing brands: clarify your message, align your team, and protect the heart of your brand

Through real examples and hands-on exercises, you’ll walk away with the tools to define your brand voice and use it with confidence.

Jenn Romano is a creative director and brand strategist with 20 years of experience, including in-house brand work and a decade leading creative at a full-service agency. Today, she partners directly with startups, small businesses, and growing ventures, helping brands clarify their voice, define their positioning, and communicate consistently. Think of her as your on-demand creative department bringing strategy, expertise, and a human touch to help your brand grow, connect, and stand out.

Free for members of Lowcountry Local First. $15 for Non-members.

Coffee provided!